FOR IMMEDIATE RELEASE
WBPAC, LLC Acquires the Wittle Baby Brand
WBPAC, LLC has acquired the Wittle Baby Safety Products Brand from Ultaca LLC.
April 1, 2021. WBPAC, LLC, has acquired the Wittle Baby Safety Products brand from Ultaca LLC. The official announcement was made on Thursday April 1, 2021. The move by WBPAC to acquire the Wittle brand first started in Birmingham, AL in mid July 2020. The process took around 9 months, and the deal was signed on April 1, 2021.
“Wittle Products is a dominant brand within the online baby safety industry and one we had to have” said Jake Barnett, owner of WBPAC.
The acquisition of Wittle fits perfect into our strategy at WBPAC to become the go to supplier for high quality baby safety products that parents trust.
About Wittle Baby
Wittle Baby was launched in 2016 with a single product selling only on amazon. Within 12 months, Wittle rapidly expanded their product line up by launching numerous other baby safety products along with adding their products onto all the major e-commerce platforms.